A/B Testing Statistical Analyzer
Test Inputs:
Swipe or use the scrollbar below to navigate through input categories.
Control Group (A)
Total users/impressions in group A.
Total desired actions in group A.
Variation Group (B)
Total users/impressions in group B.
Total desired actions in group B.
Test Parameters
Desired certainty in the results.
Tool Actions & Information
This tool analyzes A/B test results using a two-proportion z-test to determine statistical significance.
Note on Currency: This analyzer focuses on conversion rates. If your A/B test involves monetary values (e.g., revenue per user), a different type of statistical test (like a t-test on means) and currency inputs would be needed.
Analysis Results:
Conversion Rate (A):
Conversion Rate (B):
Absolute Difference (B - A):
Relative Uplift (B vs A):
Z-score:
P-value (Two-Tailed):
Confidence Interval for Difference:
Disclaimer: This tool provides statistical analysis for informational purposes. Decisions should consider context, business goals, and potentially further analysis. Consult with a data scientist or statistician for critical applications.