Cluster Analysis Segmenter

Cluster Results Visualizer & Profiler (Simplified)

Cluster Results Visualizer & Profiler

Input Pre-Clustered Data

This tool visualizes and profiles pre-clustered data. You need to provide data with cluster assignments already determined (e.g., from R, Python, or other clustering software). It does not perform the clustering algorithm itself.

Ensure data matches the order of feature names above. The last column is assumed to be the cluster label.
Data should be clean and numeric for features (except cluster label which can be text/number). This tool will calculate basic statistics per cluster.

Cluster Visualization & Profiles

Input data and click "Process Data" to see visualizations and profiles.

Data Table with Cluster Assignments

Cluster Profiles (Feature Summary Statistics)

Cluster Visualization (2D Scatter Plot - Select Features)

Understanding Cluster Analysis & Export

Cluster Analysis (Segmentation)

Cluster Analysis is an unsupervised machine learning technique used to group a set of objects (data points) in such a way that objects in the same group (called a cluster or segment) are more similar to each other than to those in other groups.

It's widely used for:

  • Customer Segmentation: Grouping customers based on purchasing behavior, demographics, etc., for targeted marketing.
  • Market Segmentation: Identifying distinct groups of consumers in a market.
  • Anomaly Detection: Finding data points that don't fit well into any cluster.
  • Image Segmentation, Document Grouping, and many other applications.

Common Clustering Algorithms (Not implemented in this tool):

  • K-Means Clustering: Partitions data into 'K' predefined clusters by minimizing the within-cluster sum of squares (distance to centroid).
  • Hierarchical Clustering: Builds a hierarchy of clusters, either agglomerative (bottom-up) or divisive (top-down). Results are often visualized as a dendrogram.
  • DBSCAN: A density-based algorithm that groups together points that are closely packed together, marking outliers.

Profiling Clusters (What this tool does):

Once clusters are formed (by an external tool), the next crucial step is to understand what defines each cluster. This involves examining the characteristics of the data points within each segment. Common ways to profile include:

  • Calculating summary statistics (mean, median, min, max, standard deviation) for each feature/variable within each cluster.
  • Visualizing the distribution of features for each cluster (e.g., box plots, histograms).
  • For 2 or 3 features, scatter plots color-coded by cluster can reveal separation.

This tool helps with the profiling step by taking your data and pre-assigned cluster labels to show summary statistics and a basic scatter plot.

Export Data & Profiles

© Cluster Results Visualizer & Profiler. For educational purposes.