Customer Acquisition Cost (CAC) Analyzer
All cost inputs should be in the selected currency. CAC will be in this currency.
Input Parameters:
Swipe or use the scrollbar below to navigate through input categories.
Sales & Marketing Costs (for a specific period)
$
$
$
$
$
Customer Acquisition & Context
During the same period as the costs.
Optional: Customer Lifetime Value (LTV)
$
If provided, LTV:CAC ratio will be calculated.
Tool Actions & Information
This tool helps calculate your Customer Acquisition Cost (CAC) and related metrics.
CAC = Total Sales & Marketing Costs / New Customers Acquired
Analysis Results
Total Sales & Marketing Costs
-
Customer Acquisition Cost (CAC)
-
Cost Breakdown:
Disclaimer: This tool is for estimation and analysis. Ensure accurate data inputs for meaningful results. Consider all relevant costs for your specific business model.